Directed by Sundance award-winning filmmaker Penny Lane, “Just Add Water” traces the history of the creator of Sea-Monkeys™. Featuring Associate Professor of Art Rich Pell as a contributing writer and interviewee, his museum, The Center for PostNatural History, provides a backdrop for the surprisingly interesting story.
“Just Add Water” is the story of how a tiny, magical creature was transformed into a cultural phenomenon by inventor, marketing genius and complicated eccentric Harold von Braunhut. Full of fun facts (both charming and disturbing), this breezy, colorful short film is about a half-century of marketing directly to children, the force of nostalgia in pop culture, and an unlikely meeting of flim-flam and hard science. This Really Great Big Story was made in collaboration with our friends at CNN Films.